Coffee packaging is the first touchpoint between the brand and the consumer - its design must instantly communicate quality, flavor, and brand story to stand out in a saturated market. And strategic packaging influences purchasing decisions by evoking emotions, building trust, and creating a memorable shelf presence that turns casual buyers into loyal customers.

The primary aim of this academic project was to sharpen our design skills around packaging design, grids and layout, as well as elevating the brand's packaging presence. This is solely for educational purposes only and is a hypothetical concept of the existing Starbucks Costa Rica coffee.